Privacy Policy

Safe Lane Gaming (“Safe Lane Gaming”, “we” or “us”) is responsible for the processing of your personal data. We are committed to protecting the security of your personal data. The purpose with this privacy policy is to inform you on our processing of your personal data, what personal data we collect, why we collect it, how we use it and to inform you on your rights and how to exercise them.

What personal data do we collect?

Safe Lane Gaming collects personal data when you visit our website or otherwise make contact with Safe Lane Gaming. The information we collect about you are name, e-mail address, social identifiers data when you follow Safe Lane Gaming (name, bio, website, location, number of followers), data provided by cookies and similar technologies, and all other information about you that you choose to share with us.

How we use this information and our legal bases for the processing

We use your personal data for the following purposes:
  • To provide you with information about our products and to send commercial communication by e-mail.
  • In order to improve our website and improve your experience and accessibility on the website.
With whom do we share personal data?

We may have to share personal data with certain third parties. These include companies within our company group, third party service providers such as companies that host our website or analyse data. We may also share your personal data with advertisers, advertising networks and social media networks in connection with marketing.

We may also share your personal data with third parties such as the state and authorities if necessary to comply with a legal obligation.

We only share necessary personal data with third parties and we always make sure that personal data is protected with appropriate safeguards. In case the third party is our data processor, we always enter into sufficient data protection agreements to make sure that we retain control over the data and that data is only processed according to the agreement and our specific instructions.

How long do we keep your personal data?

We will only retain your personal data for as long as necessary with respect to the purpose it is being processed for.

Your rights

As an individual you have rights with respect to the processing of your personal data. In order to inform you on these, we have provided a summary below. To exercise your rights you may simply contact Safe Lane Gaming at the contact details below. We will normally respond within a month. Please note that we need to confirm your identity and that we therefore may ask you to provide additional identification data.


The right to access and rectification. You have the right to correct or update your personal data and to receive access, information and a copy of the personal data we process about you.

The right to data portability. Under certain circumstances you have the right to have the personal data you have provided transmitted electronically.

The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that the processing prior to the withdrawal has been unlawful).

The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.

The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).

The right to issue a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data. In Sweden, the supervisory authority is Datainspektionen.

Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you.

Use of cookies

Cookies are small text files placed on your computer by the website. The files include information about the site. We use cookies in order to improve the functionality on the website, for statistical purposes and for analysis, e.g. to analyse how you move on the website. You can turn off the use of cookies by making settings in your web browser. Most web browsers also provide functions to enable cookies at your will and for different circumstances. Please note however, that if you turn off the use of cookies, this may entail that certain functions on the website are not able to function as intended.

Changes to our Privacy Policy

Due to new legislation or recommendations, we may change this privacy policy from time to time by posting the updated version of the Privacy Policy on our website. We encourage you to visit frequently to stay informed about how we use your personal information. In case we make any material changes, we may also contact you in an appropriate manner.